BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260421T173412Z
DESCRIPTION:Click for Latest Location Information: http://edw2018.dataversi
ty.net/sessionPop.cfm?confid=121&proposalid=9767\nThe amount of data companies are collecti
ng is growing at a rate faster than Moore's law. A lot of this data is
either untapped or significantly under-utilized. Externally, the market opp
ortunity is there. Capitalizing on this proliferation of data growth and hi
gh potential market opportunity requires a sound strategy that incorporates
internal analytic capability and external partnerships while balancing dat
a privacy concerns. At GM, we are pushing forward on this journey to fuel t
op-line growth for the company. In this presentation, I will describe our j
ourney as follows:
\n\n
- Gain executive sponsorship through a
new Chief Data & Analytics Office\n
- Tread lightly over privacy concerns<
/span>\n
- Assess internal data and refine as n
ecessary\n
- How can we enrich with external sour
ces?\n
- Identify the correct external partne
rships\n
- Build products that add value to bus
inesses\n\n
DTSTART:20180425T104500
SUMMARY:Data Monetization at GM
DTEND:20180425T114459
LOCATION: See Description
END:VEVENT
END:VCALENDAR