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DTSTAMP:20260511T021556Z
DESCRIPTION:Click for Latest Location Information: http://edw2018.dataversi
 ty.net/sessionPop.cfm?confid=121&proposalid=9695\n<p>Many companies collect
  Data Exhaust with significant potential value to other companies, but that
  data has been successfully commercialized by only a small percentage. Why 
 so few? Simply put, it&#39;s because you can&#39;t just &quot;build it and 
 they will come.&rdquo; To commercialize data you must build &ndash; and mar
 ket &ndash; a data product. This session will explore the strategic fundame
 ntals of commercializing data, including the following key steps:</p>\n\n
 Know your data\n	Know your customer opportunity&nbsp;\n
 Understand prospective customers&rsquo; buying criteria&nbsp;\n
 Understand the range of possible economic outcomes&nbsp;\n
 Select your build option after reviewing the strategic fundamentals\n\n<p>T
 he session will continue with case studies and an open Q&amp;A.</p>
DTSTART:20180426T081500
SUMMARY:"What's My Data Worth?" How to Commercialize Enterprise Data Exhaus
 t
DTEND:20180426T091459
LOCATION: See Description
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