BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN METHOD:PUBLISH BEGIN:VEVENT DTSTAMP:20260310T224949Z DESCRIPTION:Click for Latest Location Information: http://edw2018.dataversi ty.net/sessionPop.cfm?confid=121&proposalid=9580\n

In a workshop format, we will noodle through the complexities of communicating the beauty of EIM up, down, and across your organization. We will examine the aspects of craf ting multifaceted messaging for garnering buy-in from stakeholders and cult ivating champions. How can you manage data assets independently of IT asset s? What is the cultural shift and education required for the business and I T sides of the house? We will discuss and develop the following types of co mmunications:

\n\n Elevator speech – Quick Hit – The importance of a mantra for da ta management\n Information technology communication and touch points\n Articulating operationalizing stewardship – Stewardship happens!  ;\n What it means to decouple data from an application in business terms \ n Measuring and articulating progress with data management\n\n DTSTART:20180423T133000 SUMMARY:The Nuts and Bolts of Communicating the Value of EIM to a Diverse A udience, Stakeholders, and Interested Parties DTEND:20180423T164459 LOCATION: See Description END:VEVENT END:VCALENDAR