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DTSTAMP:20260310T220521Z
DESCRIPTION:Click for Latest Location Information: http://edw2018.dataversi
 ty.net/sessionPop.cfm?confid=121&proposalid=9531\nCulture is by far the mos
 t difficult thing to change within an organization. However, it is essentia
 l to change our cultures to see the benefits of managing content as data. I
 n five minutes, I am going to present an elevator pitch that you can use to
  convince anyone it is better to think about content as data.
DTSTART:20180423T171500
SUMMARY:Data Management's Dirty Little Secret
DTEND:20180423T175959
LOCATION: See Description
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